Saara Hassoun holds a Bachelors’ Degree from the University of Southern California in Cognitive Science, and a M.Phil from the University of Cambridge Judge Business School in Innovation, Strategy, and Organization, where her research focused on the successful digitization of primarily in-person events in the entertainment industry. Having grown up in an immigrant household as a lifelong soccer (and Manchester United) fan, she is now the CEO of HT Sports Consulting, a firm that specializes in player wellbeing evaluation and strategy creation, using data-driven insights and player-first methodologies. Saara is passionate about using her academic research to find solutions to advance wellbeing in the soccer space.” Her current research, conducted in tandem with Nathán Goldberg, consists of interviewing professional women’s soccer players to develop empirically-backed, team-level approaches to athlete wellbeing.